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Most
sales representatives will suggest a number of ways to market
your home, if your agent has decided an open house would be
advantageous; here are some suggestions to help make your
open house successful.
As
with most things in real estate, planning is crucial to your
success. Your goal is to attract buyers for your home. Pick
a date that won't conflict with other events that could divert
potential visitors. The more people you have touring your
home, the better the chances of one of them being an interested
buyer.
The
open house should only be scheduled after all the clean-up
and repairs jobs have been completed. Most of these tasks
should have already been completed before putting your home
up for sale, but if not here are a few things you might want
to do:
Clean
Everything
Buyers expect a spotless house, inside and out. So clean everything,
especially your windows and window sills. Scrub walls and
floors, tile and ceilings, cupboards and drawers, kitchen
and bathrooms. Wash scuff marks from doors and entryways,
clean light fixtures and the fireplace. Dont forget
the laundry room.
Clear
Your Clutter
Everyone has a place where the day's paperwork collects. It
might be several places where childrens artwork, memos
from school, take-out menus, envelopes with friends' addresses,
or even old holiday cards. Or, perhaps it's a junk drawer
that's grown out of control.
Find
a new home for valuable items that you know you want to keep.
When going through items, use the mantra "When in doubt,
throw it out". Challenge yourself to keep only the items
you absolutely love or need. Other than certain financial
and legal documents, there are very few papers we need to
hang onto.
Organize
Your Closets
Remove half the items from each closet, and reorganize. The
one thing about home buyers is they like to poke about. They're
not really being nosy. What they're trying to do is gauge
how easy it will be to fit their stuff into your home.
Having
ample closet space can be a huge selling point when it comes
to a home. Most people aren't that organized, and having a
large closet is a big plus and every buyer thinks the right
home has is a lot of closets.
You
can't actually build additional closets in your home, but
you can show the buyer that you have enough closet space for
your stuff. Go around to each closet and systematically remove
half of everything inside the closet, particularly if the
closet is overstuffed. Once you've removed half your clothes,
half the linens and towels, and half the toys from the kids
toy closet, refold and reorganize what's left. Your closets
should look neat and spacious.
Repairs
Make minor repairs to items such as leaky faucets, slow drains,
torn screens, gutters, loose doorknobs, and broken windows.
Make sure repairs are well done; buyers wont take you
seriously if your home-improvement efforts look messy, shoddy,
or amateurish.
Water stains on ceilings or in the basement alert buyers to
potential problems. Dont try to cosmetically cover up
stains caused by leaks. If youve fixed the water problem,
repair the damage and disclose in writing to the buyer what
repairs were made.
Outdoors
Make sure the grass is cut and the sidewalks and driveway
are shoveled depending on the season. Walk around outside
to make sure no one has left any garbage lying around and
dont forget to clean up any pet mess.
Now
it's time to start promoting. Whether its advertising in Real
Estate Magazines, the newspaper, or website promotion, your
agent will effectively promote your event.
For
your Open House day, your agent will also advise you on how
to present your home to its best advantage. Leaving on all
the lights, open the curtains, wipe off any recent dust or
dirt, add a vase of flowers to a dark corner and cookies just
out of the oven all add to the ambiance and make a welcoming
impression. But as any real estate professional will tell
you, the best thing that you can do to make your open house
a success is to not be present. You'll get better results
when your visitors feel free to poke about, linger, and ask
very direct questions of your real estate agent. If you're
present, they'll feel more constrained, and your sales representative
may not even get an opportunity to identify any concerns they
may have, and attempt to offer those options and solutions.

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